Analysis of data from CRM
Analysis of the CRM-data directly affects the performance of the entire company as well as the sales, the turnover and the profit depend on stability and transparency of relationships with customers. You can obtain the most current CRM-analytics quickly and in a maximum visual form through the use of "Analysis of CRM-data" offered by the solutions of Business-Qlik for Distribution Sales.
With the block "Data Analysis of the CRM-system" you can:
- Stimulate sales of high-performance and receive financial returns
- Identify trends in the channels of promotion throughout the sales cycle
- Analyze the amount of phone calls, meetings with clients in the context of individual managers, departments, branches, etc.
- Analyze customer preferences and perspectives, based on a set of parameters and data sources
- Improve the efficiency of planning marketing campaigns (including telemarketing) and perform control over their running
- Improve the demand growth
- Increase the volume of cross-selling
- Increase the probability of more expensive products
- Create analytical reporting
The advantages of using the block"Data Analysis of the CRM-system" are the following:
- Increased success of marketing campaigns by analyzing the preferences and customer segmentation
- Increased effectiveness of advertising campaigns
- Reduced advertising costs due to the lack of investment in inefficient promotion of goods
- Increased transparency of the factors that are crucial for the transactions
- Minimized number of dissatisfied customers
- Easy forecasting of successful deals
- Improved accuracy of sales forecasting