C - Project

C - Project (St. Petersburg) - http://www.c-project.ru/ "C - Project" is the owner of the brand "Kartoshechka" and "Home Bistro" - is one of the largest Russian producer of convenience foods. "C - Project" produces and sells a full range of fast food products in different price ranges, and also distributes grocery products, snacks and canned products of other manufacturers.

Implemented modules:

Analysis of the regularity of clients;
Sales forecasting model;
Analysis of the effectiveness of marketing campaigns;
Analysis of the «Trade» and «BTL» shares;
Analysis of secondary sales of the networks;
Analysis of distributors' potentials;

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«We are very pleased with the results. The new business intelligence system has allowed our company to find ways to improve the effectiveness of sales: due to new data on the regularity of clients, the sales increase in 2012 reached 11 million rubles, compared to the same period in 2011. In addition, by analyzing the regularity of customers we have been able to increase production and representation of products to one outlet, and a positive dynamics on the results of 2012 was showed by customor’s regularity indicator.».

Alex D. Baturin, Sales marketing Manager of “C-Project”