Machiavelli Luxury Group (Boutique.ru)
Machiavelli Luxury Group (Санкт-Петербург) - http://www.boutique.ru/ - Boutique.ru - is Russia's largest online store of fashion apparel, shoes and accessories.
Having started in the segment of "luxury", today Boutique.ru unites brands in various price categories and attracts over 1 million visitors monthly. The online boutique offers a collection of more than 700 designers and fashion brands. Boutique.ru has thousands of products available for customers from all over the world at any time of the day without tiring shopping trips
Implemented modules:
- Analysis of the effectiveness of advertising campaigns;
- Analysis of customer loyalty;
- Cohort analysis;
- Analysis of sales by destination;
- Analysis of procurement activities;
- Analysis of warehousing activities;
Data Sources:
- 1С 8.2;
- Data warehouse;
- Google Analytics;
«Through the implementation of the BI system offered by BI Consult we got the ability to collaborate data from different sources, which now allows us to see data correlation at all the levels, that are necessary for building a development strategy. For example, we can easily and quickly analyze sales and margins, along with warehouses and parishes, the cost of advertising campaigns - all in the dynamics of the season. Such broad BI capabilities help in some situations faster and more accurately allocate our financial resources for the purchase or promotion, and human labor, including efforts in the negotiations and the choice of priorities.».