The competitive situation on the market of mobile communications, satellite television, the Internet and telephone services forces its members to reduce prices and wage a fierce battle for the consumer.
In these circumstances, current information and understanding of what kind of profit is made from the subscriber and the segments, mobile plan and promotions can be a significant advantage to the player on telecom market.
Business-Qlik for Telecom is a tool that provides access to the most transparent, accurate and timely information for decision-making in the field of company management, marketing, and sales analysis.
The advatahes of Business-Qlik for Telecom:
- clear picture of the business management - analysis of dynamic data on what generates company's income with the details about every subscriber;
- reasonable marketing - marketing tools with the projected impact of the result;
- management of subscriber base - analysis of subscribers inflow / outflow factors and what affects it;
- optimized range of services - reducing the matrix of plans and services to an effective and profitable set;
- clear understanding of "who your customer is" - determining subscribers significance and segments of the customer base;
- strategic outlook - shows the analytics on the map as a tool for making adjustments in the development of strategic and tactical sales.
- management effectiveness - full support for decision-making, reducing the time required to obtain the necessary data;
Business-Qlik for Telecom Solution is necessary for your business, if:
- there is no clear and timely information on the inflow / outflow of subscribers and the factors affecting it;
- you possess insufficient information on the relevance of plan offers and services;
- it is necessary to establish a cause-effect relationship between the dynamics of consumption and the company's products (plans and services);
- it is required to assess the structure of consumption by segment subscriber base;
- it is required to quickly assess the revenue per user (ARPU) and constantly take actions to increase or stabilize this indicator.
With Business-Qlik for Telecom you can:
- analyze the popularity of services and mobile plans;
- analyze the consumption of different types of plans and services;
- analyze the dynamics in the context of products and regions, and track relationships with influencing factors;
- identify the strategies for different segments of the consumer client base;
- to calculate the profitability of objects' connections(house) and efficiency for different areas (district, city);
- analyze the dynamics of profitability of mobile plans and services;
- analyze the customer base, the inflow / outflow of subscribers;
analyze the work of customer service department;
calculate ARPU according to mobile plans and services;
- analyze the ROI of promotions.