"YE International". The Story of Success
"YE International" is a Russian branch of YE International concern (http://www.yeint.ru)
About the company:
The company "YE International" was founded in June 1994 in St. Petersburg, and became the first foreign subsidiary of the Finnish company Yleiselektroniikka Oy. Since the early 2000s, the company opened a number of regional offices. In December 2001 an office of "YE International" was opened in Moscow, in 2006 - in Ekaterinburg and Kiev and in 2007 - in Novosibirsk. Next, the company has opened two branches in the Volga region: in 2008 - in Samara, and in 2009 - in Nizhny Novgorod. In 2011 the company opened up an office in Rostov. In 2012, "YE International" agency appeared in Tomsk. Today the company has offices in eight regions.
"YE International" is owned by YE International concern, with operations in Finland, Estonia, Latvia, Lithuania and Ukraine. The company imports and markets electronic and electromechanical components, measuring equipment, power supplies, tools and accessories. Our key partners are leading companies such as Hamamatsu, TE Connectivity, Apem, Lambda, Maury, MiniCircuits and many others. An important part of YE International’s business is the delivery through RS Components catalog.
Sector: Consumer products, retail and distribution
Industry: Retail and wholesale distribution, consumer products
- Sales Analysis
- Generation of holding reports
- Analysis of marketing performance
- The integration of data from different sources
- Data unification for all the employees
- Simplifying the process of report generation
- Increase efficiency and visibility of analytical information for management decision making
- Empowerment of the analysis
- Tool with a high speed of developing new applications
- New data analysis
- Analysis of data from various sources
- Ability to automatically generate holding reports
- Product guides Superdisc
- MS Excel
PROJECT BACKGROUND / Escape from the constraints
"YE International" is a constantly growing company providing the widest range of products and operating throughout Russia with clients from various industries. For this company it is a necessary condition for the development of the business to have the availability of relevant and timely information on which a strategy for customer interaction is built. Understanding this has set the need to implement a system that could integrate information from a variety of companies used in the database.
Before the beginning of the project,only Microsoft Excel features were used to perform a data analysis. As a result of the limited capabilities of the software, the information was rarely updated, once a month on the average, and the reporting process was long and laborious.
With the continuous growth of the company and signing new distribution agreements, the situation had to change. As a result, it was decided to implement a business intelligence system to be able to perform sales analysis and improve the timeliness of data which could help solve existing problems and lay the foundation for the further development of business intelligence system, covering all the business processes of the company and delivering information to all the units of "YE International".
Business Intelligence System requirements were quite high. First of all, it was necessary to get new possibilities for the analysis of data from different sources with the help of the system, and to provide automatic generation of reports. In addition, the solution had to be a tool for high-speed development of new applications.
PROJECT IMPLEMENTATION / Under the sign of distribution
As one of the solutions to the tasks considered, was the finalization of 1C based analyses, in accordance with the requirements of their systems. However, the choice was made in favor of QlikView business intelligence system. BI Consult consulting company out of St. Petersburg has become YE International's partner in the system implementation.
"We have chosen to collaborate with BI Consult, as the experts of their company have significant experience with our exact industry - distribution: they have already successfully implemented a large number of projects to create business intelligence in large companies, which means that they are familiar with the nuances of the main processes in our business - says Anastasia Ephraim, head of catalog sales of "YE International." - An important factor in our choice was the fact, that BI Consult had all the industry solutions - including those for the analysis of marketing results. "
"The main advantage of the QlikView business analysis for the" YE International " was that it not only allowed to solve all the problems that the company's management had to face withing the shortest possible time, but it also became the foundation on which it would be possible to construct a unified BI- system in the future, covering almost all business processes, which is very important for a rapidly growing company like "YE International" - says CEO of BI Consult Sergei Gromov.
The project on QlikView implementation in "YE International" has been carried out in a short time in 2011. In the first step, an application for the formation of the holding statements was created, which included a set of indicators with fixed algorithms for the calculation.
Next, we developed an application for the analysis of sales in different sections: in branches, regions, industries, among the customers, employees, nomenclature groups, suppliers, manufacturers, etc. The solution also allows to conduct a detailed analysis on the amount of orders, with the feature to obtain the details on transactions, comparative analysis, and analysis of performance standards.
Then an application for the analysis of marketing performance was created. Using techniques such as basket analysis, ABC-XYZ, RFM and others, this solution allows us to analyze customer activity, the effectiveness of customer service, customer segmentation by industry, profitability, and also to predict the status of clients and the dynamics of the customer base.
"YE International" was able to get the first results in less than a week after the start of the project.
Through the BI system implementation, "YE International" has achieved a significant increase in the speed of obtaining the necessary information - by 50-60%.
The company's specialists of using tools BI system tools have the ability to work more closely with focal customers, industry analysis, conduct performance not only in the fields of clients, but also in the fields of National Classification of Economic Activities, and analyze key performance indicators in the long-term dynamics.
"QlikView BI tool has helped us to see the real picture of the interaction with our customers," - Anastasia Ephraim, head of catalog sales, "YE International" company.
PLANS/ Path to Mobility
In the future, "YE International" plans to create the tools for the company's management to be able to monitor key performance indicators, in particular the analysis of warehousing, accounting and provide tools for the analysis of the financial situation of the company. We are also planning to implement a functional warehouse and logistics analysts into QlikView system that is already being used with new features and expand the old ones. In addition, the company intends to ensure compatibility with the use of mobile devices in a normal mode.